A board-level KPI for managing employee experience is the solution to effective EX management. This KPI needs to be based on a proven and defined set of moments of truth and typical pain points. It must include internal and external benchmarking. It needs to be measured in an effortless way and delivered in role-specific dashboards. Ownership of the KPI should sit with journey owners, and the KPI should drive a ‘pull effect’: EX managed locally by line managers and HR teams, centrally steered and facilitated by journey owners and EX teams.